What's Reputation costing you?

Phronesis' Reputation & Capital Report is the first to analyse the direct relationship between stock market performance and routine reputation incidents for ASX200 companies.

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Our philosophy is simple

We build resilient reputations for financial and professional services providers and protect companies in crisis.

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Phronesis
- Greek noun

Aristotle defined Phronesis as practical wisdom; the wisdom determining ends and the means of attaining them.


Our Clients

Commercial advice,
Commercial outcomes.

Our reputation advice is grounded in your commercial reality. We help you achieve practical outcomes through communications and related activities that support your commercial objectives.

Commercial advice shaped by context, not convention.

Our advice is grounded in unique, proprietary Phronesis research into how crisis impacts organisations, their customers and stakeholders.

Our areas of expertise

Crisis Preparation

We assess and improve our clients’ readiness for reputation incidents before they happen.


The Phronesis Reputation Risk Standard is our standards-based approach to assessing, auditing and building systems to address reputation risk. It provides a comprehensive and clear framework that decisively mitigates reputation risk and builds a more resilient reputation over time.

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Crisis Resolution

Taking decisive action when issues arise requires a balance between the practical and the possible. We work directly with companies in crisis to prevent emergencies from becoming crises, and resolve crisis that have occurred.

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Reputation Resilience

Resilient reputations fare better during times of crisis. We help our clients maintain public trust during challenging times by carefully building their reputation before a crisis occurs, and improving their ability to manage one when it does.

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Special Situations

We support clients in private and public markets through mergers and acquisitions, advising acquirers and targets on positioning, communications, and stakeholder engagement to manage risk. We support key milestones, identify and mitigate risks along the way and secure the confidence required to complete complex transactions.

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Build a more resilient reputation.

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