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Phronesis has developed and delivered the communications strategy for prominent Australian restructuring assignments, where in a vital process of moving parts, the objective is simple: value protection.
Voluntary Administrators are balancing a range of considerations to protect value for creditors, particularly when this required the continued – and uninterrupted operation of the business. From protecting the value of the brand through a sale or asset disposal process through to ensuring strong employee retention and engagement, we use our deep sector expertise to protect the value of the business through an administration or restructuring.
At a moment’s notice, we integrated our consultants directly into the voluntary administration team to work within the same channels and systems as the business. This creates a seamless workflow and instant collaboration where the whole picture is visible to everyone who needs it. Effective information management is crucial to crafting a cohesive narrative for stakeholders and media.
We helped a major services firm to navigate the challenges of a significant case against a departed partner of the firm.
Through effectively navigating legal considerations and challenges, we were able to ensure media, stakeholders and clients were kept informed with a cohesive narrative that addressed community concerns. This strategy protected the organisation’s reputation capital during a particularly volatile period for the industry.
When an executive departed due to inappropriate behaviour, Phronesis was relied on to lead the response, protecting value during a critical period for the organisation.
Through effectively interplaying employee communication messaging and channels with client and media messaging, Phronesis was able to effectively alleviate the pressure facing the organisation. Once the pressure was alleviated, a proactive campaign was initiated to rebuild the organisation’s reputation capital.
Successful advocacy is the result of sound strategy and an effective, well-timed deployment of resources. Our team of web designers, videographers, public policy experts, lobbyists and communicators were able to quickly develop and deploy a strategy to stop a major government policy initiative in its tracks, preventing changes that would have had a detrimental effect on the lives of citizens.
When a major financial services firm needed the rapid deployment of a full corporate affairs function, Phronesis was there to help.
Through standing up this function in weeks, Phronesis’ multidisciplinary team was able to ensure that the service levels experienced by various business units was uninterrupted. Today, the team continues to play a key role in building and protecting the organisation’s reputation capital.
Successfully navigating high profile senate inquiry appearances requires an effective appearance strategy, team and preparation. Phronesis was called upon for just this by a major Australian professional services firm, facing a volatile political landscape and challenges to their social license to operate.
In an environment defined by risk, Phronesis crafted an engagement strategy and policy development, while preparing executives for appearances. This comprehensive support ensured that the firm protected their reputation capital, and was able to add to their capital with key stakeholders.