Our team

Our multi-disciplinary team of communicators, strategists, user experience specialists and designers create value in the most challenging communications environments.

Shane Allison

Founder and CEO

Shane has successfully navigated some of the most endemic wicked problems Australian businesses face.

An experienced reputation risk professional and corporate affairs leader, he has supported organisations through significant restructures, Senate inquiry appearances, and through contemporary talent management challenges. With extensive experience in communications, marketing, and systems development, he has been recognised as Mumbrella’s PRLeader of the Year, Provoke Media Innovator 25, Mumbrella PR Professional of the Year, and AFR Top 100 Future Leader. 

Shane is the inaugural Chair of the peak industry body for communicators, Communication and Public Relations Australia, and the Founder of media relations platform Public Address.

Luke Starr

Principal Consultant

Luke leads Phronesis' corporate communications practice with extensive experience in corporate profiling and media management. He recently supported an Australian medtech company as Chief Communications Officer. Luke has a strong track record delivering measurable return on investment in public relations programs and initiatives.

Luke is highly skilled in commercially-led PR strategy and execution, business development, crisis communications, media relations, corporate communications, and content development.

Ben Walsh

Principal Consultant

Ben is a Principal Consultant at Phronesis, focused on client advice, service delivery, and business operations.  With broad experience in advisory and consulting roles, his expertise includes corporate and strategic communications, stakeholder engagement, and investor relations.  

Having advised private and publicly listed clients on reputation management, executive positioning, and shareholder engagement, he also brings valuable expertise in people and culture strategy to Phronesis and our clients.

Georgie Morell

Principal Consultant

Georgie is a Principal Consultant at Phronesis. She has been a corporate affairs leader for close to 30 years working across multiple industries in Boston, Sydney and Melbourne. Her focus has been reputation and crisis management, financial communications, media and government relations and stakeholder engagement.

She has worked at Wesfarmers, Bank of America, BHP, ASIC, Fidelity Investments and various advisory firms, including her own investor relations advisory.

Felipe Hertzer

Principal Consultant

Felipe has a knack for creating fast and creative solutions, with crisp, clear communication. He is a talented software developer who picked up a grounding in all things cloud computing in his native Brazil. He is responsible for architecting, building and optimising our client solutions, including the responsible implementation of Artificial Intelligence.

Sarah King

Analyst

Sarah holds a degree in strategic communications and writing and publishing, as well as a Bachelor of Creative Intelligence and Innovation from UTS. This multidisciplinary background helps her to support the Phronesis team with superior analysis and content development. As an analyst, Sarah specialises in essential research and media relations, using this to create compelling communications narratives. Most recently, Sarah has supported the team on restructuring assignments, financial reporting seasons and media relations.
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