Phronesis is classically defined by Aristotle as wisdom in determining ends and the means of attaining them, and best understood as practical wisdom, that is, Widsom in Action.
We exist to do just that.
Reputation management is no longer a straight line, the threats of today require practical wisdom.
Practical wisdom is looking around the corner first, to keep you one step ahead. Its balancing the shifting requirements of a challenge, knowing when to make the next move based on experience and foresight. It’s being able to start at a moment’s notice, without needing an immersion program or warm-up workshop. It’s embedding into your team seamlessly, knowing the job won’t get done if we stay at arm’s length.
Strategies are born at the intersection of issues and objectives, but more than this, we have a firm grasp on your context, so we know when it’s a moment that matters for your business.
Our success comes from concentrating on activities that produce results, delivering value where it counts through Wisdom in Action.
Because our solutions don’t fit in a box, we don’t either.
